Bridging The Gap Between The CMO And CIO
Fast Company The convergence between marketing and technology is undeniable. In a recent Gartner Research webinar, analyst Laura McLellan noted that the next department to claim technology ownership...
View ArticleWhat Americans Would Give Up For The Internet: Alcohol, Exercise, Showers, Sex
Fast Company A BCG study of the Internet’s importance in our daily lives reveals some shocking figures. How important is the Internet to us, really? That’s what Boston Consulting Group asked in their...
View Article5 Rules For Marketing In The Age Of Discovery
Fast Company Marketing has entered a new age: Information is no longer programmed into consumers’ minds. Since its inception, advertising has been dedicated to the creation of programmed messaging. For...
View ArticleWHY MARKETERS NEED TO GET MOBILE (HINT: BECAUSE MOBILE IS BLOWING UP MARKETING)
FAST COMPANY When I started in marketing nearly 30 years ago, my manager instructed me to “always go where the consumers are and get there first.” However, in today’s world, such a proposition is more...
View ArticleThe Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead
Fast Company It’s not about listening to customers, or even communicating with them. The future of social marketing is now all about collaboration It’s hard to escape hearing about social marketing...
View ArticleSTUDY: SOCIAL MEDIA ISN’T REPLACING TRADITIONAL NEWS OUTLETS AT ALL
Fast Company The way we consume news is a hot topic in the media industry. Startups like Circa are banking on the fact that people frequently prefer their news updates delivered in snack-sized bites....
View ArticleMOBILE VIDEO VIEWING INCREASED BY 700% BETWEEN 2011 AND 2013
Fast Company TV is no longer just a box in the living room. Unless you haven’t been paying attention, you know it also includes smartphones and tablets, and a new report fromvideo services company...
View ArticleGoogle’s 25 Rules For Building A Better Mobile Site
Fast Company Some mobile websites are borderline unusable, forcing you to squint and peck around in hopes of finding whatever piece of information you need. But others seem to fit your phone like a...
View ArticleThe Four Most Surprisingly Useful Features In iOS 8
Fast Company It’s tempting to think of iOS 8 as a more polished version of iOS 7; when you first install the update, there’s no visual cue that anything is different. But iOS 8 packs a long list of new...
View ArticleInbox, Paper, And Sway: Why Tech Giants Are Suddenly Reinventing Their Core Apps
Fast Company If you look through the App Store reviews for Facebook Paper, it doesn’t take long to find the recurring theme. “So much better than the main Facebook app,” one user wrote. “It is light...
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